Bringing AI into practical operations in Vietnamese enterprises
AI in Action is an open lab where enterprises can see, touch, and measure a real AI-powered System of Work operating on the Atlassian platform and BiPlus products.
Instead of concepts, the event focuses on practical use cases, end-to-end demos, and specific ROI metrics, helping leaders and teams clearly visualize: if AI is applied to the current workflow, how will processes, data, and people change.
From scattered AI bright spots (chatbots, ad-hoc automation) to a unified working system with built-in AI, connecting goals, backlogs, operations, services, and knowledge across the Atlassian ecosystem.
AI is integrated into specific workflows for each role: from BA, QC, Dev, DevOps, IT to BD, Marketing, HR, and internal operations. Attendees can directly experience practical business cases at the Solution Space & Experience Booth.
Focusing intensely on the question: 'What does AI help measure and improve in the enterprise?'. Keynotes, seminars, workshops, and demos are tied to specific outputs, giving enterprises actual materials to justify investments, optimize costs, and reduce AI deployment risks.
AI does not replace humans but becomes a digital colleague in daily work systems. Enterprises will observe how to redesign workflows, roles, responsibilities, and team & AI Agent coordination, gradually transitioning to an AI-Native organization.
In the last 2 years, many enterprises have tested AI but mostly stopped at POC/pilot. The big question is: 'How to bring AI into daily work systems, making it a stable and measurable part of operations?'
By joining the event, you will gain hands-on experience with an AI-integrated work system, watch live demos, and engage in 1:1 sessions with experts to build an appropriate roadmap. Explore key activities:
Opening keynote shares strategic directions on AI-powered System of Work and AI ROI from a leadership perspective, giving enterprises a comprehensive picture and a foundation for investment decisions.
Organized in Solution Corners (mini-theaters) around 4 solutions: Service Collection, Teamwork Collection, AI-Native & SAFe, and Solution Integration. Format: Context - end-to-end AI demo - Q&A, allowing guests to choose the right session based on their roles.
An 'open lab' where guests can personally interact with the Atlassian system and BiPlus products according to their roles (SM, PO, PMO, OE, DevOps, etc.). Each booth features a setup with practical guides based on daily business cases.
In-depth practical sessions guided by experts, where guests build AI deployment frameworks and design AI Agents / AI-native workflows on Rovo. Each 2-hour session (requires laptop & headphones) equips attendees with a ready-to-use concept for their enterprise.
Happening continuously in the open space and during lunch/tea breaks, this is a prime opportunity to connect with leaders, solution experts, influencers, and Atlassian partners. It's the perfect chance to discuss specific enterprise challenges privately.
Takes place in the quiet VIP Lounge with highly limited capacity, exclusively for invited decision makers (CIO, CTO, COO, etc.). BiPlus and partners organize 1-1 or small group consulting sessions to deeply explore challenges, roadmaps, and AI investments.
At the AI Laboratory, you will witness intimately how enterprise departments (HR, Marketing, Sales, IT) apply AI in their everyday workflows.
> Analyzing workflow data...
> Optimizing processes...
> ROI improvement: +320%
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At the main stage, you will be introduced to a comprehensive overview regarding the gap of “AI-powered System of Work” in the market and how Atlassian coordinates with BiPlus to resolve it; meanwhile, explore industry case studies (Banking, Finance, Insurance, Tech, Telecom...) with real figures on SLA, processing time, productivity, and service costs.
Consequently, you will have a clear reference frame so that when visiting the open space, you will know exactly which area to experience, what to ask, and which metrics to pay attention to.
See firsthand how 10 departments and roles apply AI in their daily workflows to significantly accelerate speed and performance.
Track teams, optimize sprints, and resolve bottlenecks faster.
Support product decisions based on data and user feedback.
Test faster and cover more edge cases.
Grasp the complete picture and standardize project reports.
Automate operations and intelligent system monitoring.
Accelerate sales and optimize customer care processes.
Content creation and profound customer insights.
Enhance employee experience and recruitment efficiency.
Write code, review, and debug faster.
Understand business logic faster and document it clearer.
Join experts in analyzing your current state, identifying AI touchpoints, and outlining the most suitable roadmap for your enterprise.
Register for Workshop
Step into the Solution Space to hear experts present 4 distinct core enterprise solutions, complete with live demos and Q&A.
Optimize service management, standardize ITSM & ESM processes.
Unified digital workspace, promoting highly efficient collaboration.
Applying AI into large-scale Agile processes (SAFe).
Integrating profound solutions and expanding technological capabilities.
An exclusive space for leaders to exchange 1:1 or in small groups with experts regarding roadmaps, architectures, ROI, and next steps.
Join fun interactive activities and win attractive tech gifts from the event.
 Section 8 - Speaker Thao Bui.png)
Atlassian Community Leader, COO BiPlus
CTO, TechCorp
Head of Product, BiPlus
Stay tuned for updates
Large and medium enterprises, banking, finance, and ICT looking for measurable AI solutions.
CIO, CTO, PMO, and Digital Transformation Leaders needing to make tech decisions and optimize processes.
Professionals, IT, Dev, QA, HR, and Marketing looking to develop capabilities and stay updated on trends.
08:00 - 16:00: Always-on Experience Booth
* * Divided into groups for Seminars: Software Dev, Project Management, and Non-IT. Sessions last 10-15 mins at fixed slots. Seminar: PTPM, Quản lý dự án và Non-IT. Các slot trình bày kéo dài 10–15 phút theo giờ cố định.
Thank you for your interest in AI in Action. We will contact you shortly to confirm.
